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AuteurR. van Velthuizen
TitelThe influence of sharing behavior in social media on crowdfunding success
BegeleiderJ. Sol
FaculteitFaculteit Economie en Bedrijfskunde
OpleidingFEB BSc Economie en Bedrijfskunde
SamenvattingSocial media can be seen as an important way for founders on crowdfunding platforms to promote their project. It is, however, unclear if this promotion tool can be used to increase the amount of money that investors are willing to invest. This study aims to find out whether sharing a crowdfunding project in social media has an effect on amount invested in that project. I hypothesize that equity-based crowdfunding projects with more shares in social media raise more money. This hypothesis was tested with a sample of 128 projects on two platforms, 78 from EquityNet and 50 from Crowdcube. Unfortunately, the hypothesis was not supported, suggesting that sharing in social media alone does not increase the amount invested.
Soort document scriptie bachelor